InComm Europe are the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products.
Supplying gift cards on behalf of a wide variety of brands, such as iTunes, Google, Amazon, Next & Debenhams; with over 450,000 points of Global distribution and an annual transaction value of around $30 billion.
CPM provide a full, weekly Merchandising and Logistic & Distribution solution for InComm in Sainsbury’s and Asda, as well as quarterly support in Superdrug & Clinton Cards.
THE CPM SOLUTION
- Our dedicated field marketing team of 90 colleagues are visiting on average 700 stores per week for InComm through Q4
- The call file is journey planned and sales targeted, to ensure we are supporting stores in their busiest time of the year, especially as nearly half of all gift card sales occur in Q4.
- Our team has now maintained compliance above 98% for a number of months, ensuring availability is the highest it’s ever been going into InComm’s busiest quarter.
- The team will continue walking stock into store and maintaining these fixtures in the coming months to ensure availability remains high over the Christmas period and going into the New Year.