Asda's (part of the Walmart Group in the UK) Produce category wanted to own the Mother's Day breakfast occasion by offering a tasty solution.
CPM UK presented shoppers with a perfect Mother’s Day breakfast-in-bed offer, whilst providing incentives to purchase and drive consumption beyond breakfast.
Drive in-store sales of Asda Brand berries and kiwi - and encourage trial.
CPM's field marketing sampling team were in-store during the week leading up to Mother’s Day; inspiring shoppers to give Mum a treat on this special day with breakfast in bed by.
The in-store demonstration team encouraged Shoppers to sample the berries with granola and yogurt as the perfect Mother’s Day breakfast.
The activity produced a 102% uplift vs. control