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HTC ISP and Merchandising Program - CPM India

 

THE CHALLENGE

CPM manages the HTC Field marketing program for HTC across parts of India. A team of 850 in-shop promoters, 25 Ambassadors , 15 trainers and 30 merchandisers are managing retail counters 1847 retail stores across India.

THE CPM SOLUTION

The team is responsible for :-

  1. Attend walk in customers
  2. Give demonstrations
  3. Convert demos into sales
  4. Sell out
  5. Competition tracking
  6. Training of the in-store ISP’s
  7. Merchandising
  8. Help in events and activations

The team reports on an online handheld based reporting system developed in-house by CPM.

Sales & Merchandising
sales & merchandising

RESULTS / ROI

Increase in the visibility of the HTC brand in the retail outlets.

Well Trained Store Staff

Increase in counter share

Better customer experience

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