CPM were approached by HTC to undertake in-store product training to drive increased sales and undertake merchandising activities to raise brand awareness.
CPM recruited and trained a dedicated Field Marketing Specialist Team who are responsible for visiting outlets nationwide to undertake in-depth product and sales training programs with Store Managers and Shop Assistants.
Key components of the training include technical characteristics, device utilization along with selling techniques and key USP's.
5 year strategic partnership with HTC undertaking the in-store sales training activities.
CPM undertake 11,050 training sessions per year across outlets nationwide.
In-store brand profile maximised through planned merchandising initiatives.