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Honda Cashback Promotion - CPM UK

 

THE CHALLENGE

CPM worked with Honda on a cashback promotion communicated on-pack, in press and on in-store POS.

When consumers purchased a featured product the dealers were asked to register the sale with Honda to receive a unique reference number to validate a claim form. The consumer was then asked to complete the form and return with their receipt in a free post envelope.

THE CPM SOLUTION

  • Contact centre – handled dealer calls to register the product and provided the dealers with a unique reference number form the claim form
  • Mail receipt and scanning – claim forms were opened, sorted and the receipts scanned ready to be returned
  • Data capture – consumer data was recorded from the claim forms and loaded onto Honda’s extranet page
  • Validation – all claim reference numbers, dealer codes and model numbers were checked against Honda’s database
  • Print – personalised letters and cheques printed 
  • Fulfilment – letter, cheque and the original receipt were picked and packed into a Honda window envelope and dispatched 1st Class Royal Mail.
  • Reporting – weekly  client redemption report by dealer, product and customer location.

 

Contact Centre
Fulfilment
POS

RESULTS / ROI

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