CPM worked with Honda on a cashback promotion communicated on-pack, in press and on in-store POS.
When consumers purchased a featured product the dealers were asked to register the sale with Honda to receive a unique reference number to validate a claim form. The consumer was then asked to complete the form and return with their receipt in a free post envelope.
THE CPM SOLUTION
- Contact centre – handled dealer calls to register the product and provided the dealers with a unique reference number form the claim form
- Mail receipt and scanning – claim forms were opened, sorted and the receipts scanned ready to be returned
- Data capture – consumer data was recorded from the claim forms and loaded onto Honda’s extranet page
- Validation – all claim reference numbers, dealer codes and model numbers were checked against Honda’s database
- Print – personalised letters and cheques printed
- Fulfilment – letter, cheque and the original receipt were picked and packed into a Honda window envelope and dispatched 1st Class Royal Mail.
- Reporting – weekly client redemption report by dealer, product and customer location.