The brief varied slightly by country but the overall objective was to drive sales by increasing the lasting in-store visibility of Grundfos pumps by placing signposting POS, building promotional podiums/islands and ensuring Grundfos products were merchandised.
To increase the visibility of Grundfos products in store by placing POS material, installing podiums/islands and merchandising products. Activity began in July 2014.
THE CPM SOLUTION
- Visit Grundfos stockists - plumbers merchants, trade centres etc
- Place POS/promotional items and build podium/island as per country/store brief
- Re-merchandise the shelves/podium or island to Grundfos display principles
- In some countries a follow up visit was made after the initial visit to maintain the value of well merchandised products
- Global legal framework agreement drawn up to reduce Grundfos risk and increase market consistency of operation