RESULTS / ROI
- Trained a total of 197 colleagues – average of 3.6 colleagues per store, per day
- Sold a total of 85 products – average of 1.3 products per store, per day*
- Overall our teams sales contributed to over 10% of Dixons total category sales on the days our team were in store
- *low stock levels of SKUs prevented achievement of target set
"CPM provided the perfect solution to our brief of improving sales via demonstrations over the busy peak period. This was all the more impressive due to the short lead times we were working to. The organisation, and attention to detail was second to none throughout, with Sam always keeping me up to date before, during and after the activity. The detailed reports enabled us to make the best out of repeat demonstrations over the busy period, and thus ensuring return on investment. The quality of the tactical team exceeded my expectations, providing both confidence and enthusiasm to a product they had just under a week to familiarise themselves with. I would not think twice about using CPM for future tactical work"