FrieslandCampina called on CPM to recruit, train and manage a fully-outsourced field marketing sales force team to introduce their new condensed milk “Hoan Hao” into the Vietnamese marketplace. More specifically, the coffee/café channel.
CPM recruited, trained and is managing a team of sales representatives to:
Successfully recruited 10,000 coffee shops in the first two months.
Achieved brand positioning for Hoan Hao in the Vietnamese marketplace