CPM

FrieslandCampina Field Marketing Sales Force Team Managed by CPM Vietnam

 

THE CHALLENGE

FrieslandCampina called on CPM to recruit, train and manage a fully-outsourced field marketing sales force team to introduce their new condensed milk “Hoan Hao” into the Vietnamese marketplace. More specifically, the coffee/café channel.

THE CPM SOLUTION

CPM recruited, trained and is managing a team of sales representatives to:

  • Visit each outlet daily to sell product directly to customers (coffee channel) and drive brand awareness
  • Collect & report market information
  • Co-ordinate with distributor for stock management and sales management
  • Establish strong relationships with retailers
Field marketing
Sales Force
brand awareness
brand positioning

RESULTS / ROI

Successfully recruited 10,000 coffee shops in the first two months.

Achieved brand positioning for Hoan Hao in the Vietnamese marketplace

"Successfully recruited 10,000 new outlets in 2 months"

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