Formed a few years ago through a sales force mission, CPM France’s collaboration with Coty Prestige has changed a lot since 2009. CPM began by targeting 550 shops in the selective retailing segment to promote the Calvin Klein, Chloé, Marc Jacobs and Cerruti brands. The first stage involved putting together a team of sixty female ambassadors.
The team received product training and did a short theory course. Thanks to a weekly reporting system, regular visits from managers and a rewarding incentive programme, the results spoke for themselves…
In 2010, the scheme was awarded a Golden Trophy for Best Demos Operation by the magazine Action Commerciale. Between 2010 and 2014, CPM honed its strategy, moving from rounded activities all year long – for long-term visibility – to activities characterised and calibrated according to the highlights of the year.
Rapidly expanding in the beauty sector, CPM also focused on recruiting an expert female trainer assigned to the in-store demonstrators. Genuine added value in the service it provides for its client.
The 2014 campaign in figures:
Over 2,000 demo days in around 245 retail outlets