Easter is certainly a magical season for manufacturers and retailers, but it is much more to children! One of Easter’s traditions is notably the very entertaining Easter egg hunt which inspired Carrefour and CPM to develop a visual display using CPM's field marketing in-store demonstrations team.
The in-store visual display invited children and adults to go fisihing for chocolate eggs.
Throughout twenty-one stores in France, giant eggs (more than 3 meters high!) were installed by CPM France’s in-store merchandisers. Generous and caring demonstrators had the responsibility to make sure that it became the stage of fun personal challenges and delicious rewards for young and old alike.