The Bosch Group is strongly committed in CSR (corporate social responsibility) activities and the brand is undertaking amazing projects to promote sustainability.
One of these is the educational project "Missione Ambiente by Bosch" (Mission Environment by Bosch) that aims to communicate the brand values of environmental sustainability to it’s target through a new touch-point: the school.
CPM defined an integrated marketing campaign that met the client’s CRS strategy by getting in contact with an enlarged target (students, teaching staff, families) through multiple channels (schools, libraries, non-profit, co-marketer, web) and by developing top class partnership (the leader in the textbook Giunti Editore and the manufacturer of self-adhesive products TESA).
The schools that subscribed to the “Mission Ambiente by Bosch” program received a dedicated teaching kit, developed in partnership with Giunti Editore. The kit supplied teachers and kids with educational elements useful to sound out the theme of the fifth edition of “Mission Ambiente by Bosch”: "In the Kingdom of Technology".
The top 10 stories created by the children were brought together in an illustrated book, published and distributed by Giunti. The earnings of the sales of this book were donated to charity.