To maximise in-store visibility and raise brand awareness in leading national retail stores across Italy.
To reduce out of stock issues by completing timely transfer orders for Diageo’s leading brands: Baileys, Pampero, Smirnoff J&B, Zacapa, Lagavulin, Caol ila.
CPM Italy recruited and trained a team of 9 permanent Retail & Merchandising Specialists to cover the Italian market.
The team is split into different geographic regions covering 350 retail stores.
A minimum of 1-4 visits are carried out per month to each store to carry out in-store brand building activities: