News & Insights


Multi-Sensory Retail Experience: Appealing to All Five Senses


Nabih Awad, General Manager of Assisted Selling at Retail Safari is interviewed for Australia's leading retail magazine, Retail World.


Nabih discusses retail activations, the increasing trend of pop-up stores and how brands need to innovate the in-store experience to appeal to consumers senses and convert retail sales opportunities.


"Creating multisensory consumer experiences is the key to success, " says Nabih.


Download the full interview with Retail World below. 


For further information on Retail Activation and how CPM can support your retail sales strategy with creative in-store experiential activities, contact us today. 

Industry Insights