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Multi-Sensory Retail Experience: Appealing to All Five Senses

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Nabih Awad, General Manager of Assisted Selling at Retail Safari is interviewed for Australia's leading retail magazine, Retail World.

 

Nabih discusses retail activations, the increasing trend of pop-up stores and how brands need to innovate the in-store experience to appeal to consumers senses and convert retail sales opportunities.

 

"Creating multisensory consumer experiences is the key to success, " says Nabih.

 

Download the full interview with Retail World below. 

 

For further information on Retail Activation and how CPM can support your retail sales strategy with creative in-store experiential activities, contact us today. 

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