Everyone is talking about it; we are seeing Brazilian products galore but is this Summer just about football? At CPM we know summer is so much more …..
From the first bank holiday right through to the end of August the summer season offers a wealth of sales opportunities for everything from soft drinks, ice cream and beer (the usual summer suspects) through to coffee machines and large screen TV’s.
1.5billion of us take a day trip and over 1million still prefer to holiday in the UK giving any brand the opportunity to make the most of the footfall and additional spend around all of the key resorts and tourist hot spots.
With over 250 music festivals taking place in Europe this summer, welcoming over 5million visitors to the UK alone as well and with over 8,500 UK convenience stores in and around venues these retail outlets provide a great sales opportunity for everything from beer to wet wipes.
But we can’t ignore that this summer sport will influence where we spend our money – not only the World Cup but Tour de France, Ryder Cup and Commonwealth Games too – our advice? Make the most of these moments and maximise impulse purchases by making your brand irresistibly available.