News & Insights


Australia Trends: Refined Palates Driving Indulgence & Premiumisation

Tags: Retail Safari, CPM Australia, Retail Marketing, CPM Insights, Retail World, PR

Demand in the frozen desserts and pastries category has shifted from the traditional family-shared dessert to single-serve and bite-sized sweets according to Australia's leading trade magazine, Retail World.


Lynne McKay, General Manager -Retail Activation for CPM Australia's retail marketing brand, Retail Safari presents her thoughts and predictions on shopper trends in the dessert category in an interview with Retail World.  


Some trends and predictions mentioned are that dessert shoppers have become more knowledgeable and are checking ingredients, switching to healthier options such as all-natural, functional, low-fat, and low-calorie products, Retail Safari’s General Manager Retail Activation Lynne McKay said.


Nanna’s Brand Manager Hannah Audas pointed out that “in a category that primarily provides larger-format sweets, there is a trend toward sweet treats and snacking”. Lynne McKay added that the growth of the time-poor consumer has resulted in an increase in the frequency of snacking. Consumers are choosing smaller and multi-pack products as well as meal solutions that won’t have them cooking (or eating desserts!) until midnight. This tendency caters for smaller households and time poor shoppers looking for convenient sweet treats with portion control. It also suggests an increase in fragmented eating occasions.


Patties Foods Ltd has reported that the category is fairly flat year on year, with puddings and snack segments attracting the greatest growth. Frozen fruit and sweets have a grocery value of $220.4 million, encompassing three segments: frozen fruit ($90.3 million value), hot desserts ($72.2 million) and cold desserts ($57.8 million). McCain, Patties and private label are the top shareholders and Sara Lee, McCain Seasons, Nanna’s and Creative Gourmet the major brands.


Download the article below for the full interview.



About Retail Safari:

Retail Safari provides a complementary suite of retail marketing services that connect the consumer with a brand in environments where the ability to influence is at its strongest. The integrated channel structure activates brands along the purchase journey, triggering the impulse to buy at critical points both in-store and out-of-store.

As part of Australia’s biggest sales and field marketing group, CPM Australia, Retail Safari offers unrivalled international experience and know-how combined with local insights, national coverage and execution excellence.

For more information about Retail Safari, visit www.retailsafari.com.au.



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