News & insights
Microsoft & Retail Safari win POPAI Field Marketing Excellence Award

Microsoft and their agency partner – Retail Safari (part of CPM Australia);  were awarded the “2017 Field Marketing Excellence Award” at the POPAI Awards for Australia and New Zealand, which took place in Sydney, Australia on the 12th October 2017. The industry event is dedicated to celebrating and recognizing the innovations of retail and shopper marketing across Australia.

 

“We are incredibly proud to receive this esteemed award,” said Michelle Casey, Channel Marketing Lead, Consumer Channels Group, Microsoft Australia. “It’s recognition of the robust work we’re doing in-field and a testament of our talented in-field Microsoft evangelists who are 100 per cent committed to delivering compelling customer experiences that drive demand and sales across our entire ecosystem.”

 

Awards were presented in several retail marketing categories. Microsoft was honoured among leading national field mark

eting experts for demonstrating excellence in innovation and implementation of a retail campaign that successfully influences and enhances the shoppers’ journey.

 

 “We are proud to be a collaborative partner with Microsoft,” says Louise Mockler, Group Account Director at Retail Safari’s Sydney office. “It’s always been an honour to be in a strategic partnership that not only meets and exceeds business objectives but earns Microsoft recognition within the industry and community.”

 

POPAI is the only global, not for profit industry association exclusively advocating for excellence in shopper and retail marketing. With more than 45 offices and 1700 member companies worldwide, POPAI brings global best practice intelligence, resources, recognition and networks and to their members. 2017 POPAI winners: click here

 

A part of CPM Australia, Retail Safari provides a complementary suite of retail marketing services that connect consumers with brands in environments where the ability to influence is at its strongest.  The integrated channel structure activates brands along the purchase journey, triggering the impulse to buy at critical points both in-store and out-of-store.

 

To find out more around CPM’s global industry recognition and success stories, please click here.

 

For more information, contact:

Tania Peck, 0414 011 587

tania.peck@cpm-aus.com



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